About Us

North Bay Ponds & Water is owned and operated by husband and wife team Jesus and Rose Avila of Napa, CA.

Jesus’ previous experience with ponds started by working for Bob Friedman, creator of Superbugs™ and owner of Enviro-Reps International.  The types of ponds that were being treated and maintained by Jesus were mainly extremely large recreational ponds, located in condominium associations and commercial buildings, ranging from 100,000 to millions of gallons.  After relocating to Napa and realizing the amount of irrigation and private recreational ponds found in the valley, Jesus decided to introduce Superbugs™, and an environmentally safe method of water management. 

In February of 2000, North Bay Ponds & Water was created and initially operated by Rose Avila, while Jesus maintained his full time position of journeyman mechanic servicing specialized industrial equipment and worked in his pond business after work and on weekends.

Although Rose’s background has absolutely nothing to do with water gardens or Koi ponds, she does have experience in business management and accounting.  While taking a sabbatical from the work force, Rose began establishing vendor and customer relations, as well as adding and working a pond maintenance route.

While trying to introduce this little known method of water management, the backyard ornamental pond hobby was slowly but steadily increasing throughout the United States.  It did not take long to realize that the Superbugs™ could also help hobbyist frustrated with deteriorating water quality in their water gardens and Koi ponds.

In order to become more knowledgeable in the water gardening industry both Jesus and Rose attended Koi club meetings, hands on pond building seminars, water management training, and constant networking with other pond/water gardening retailers and service centers.  In 2001 a website was created and products began to be marketed and shipped throughout the United States.

In March 2003, North Bay Ponds opened Napa’s only pond/water gardening retail store, offering not only products and equipment, but also aquatic plants, domestic and Japanese Koi, and Shubunkins.